Anastasiia Gergun

PR, Brand & Сontent Manager with SEO Expertise

Graz, AU

Personal Branding

About me

PR, Brand & Content Manager with 9+ years of experience across PR, brand strategy, content marketing and SEO. My background combines a strong SEO foundation with hands-on expertise in content strategy, media relations, thought leadership and brand communications. I’ve built brands and content ecosystems across Web3, fintech and AI — developing positioning and messaging, leading PR campaigns, creating editorial content and driving organic growth. I work across strategy and execution, with a focus on turning expertise into visibility, credibility and measurable digital impact.

Case study

Personal Branding

Making Expertise Visible And Memorable

Goal

Build a personal thought-leadership presence across top business and tech publications, establishing credibility as a Web3/crypto industry voice.

What I did

Forbes Councils: sourced topics and authored a personal column

HackerNoon: sourced topics and wrote a personal blog

Impact

The work produced a live Forbes Business Council author page and a published body of HackerNoon articles under the executive's byline, both of which remain publicly citable proof of industry authority.

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Resume

Experience

Bitmedia.IO

International ad-tech company working with Web3, fintech and AI brands

  • MAY 2023 — MAR 2026 Head of Content and PR
  • NOV 2022 — APR 2023 Lead Marketing Manager
  • JAN 2021 — NOV 2022 SEO Manager

Melior Games

International game development and outsourcing company specializing in mobile, casino and social games for global markets

  • NOV 2019 — APR 2020 SEO Specialist

BOOSTA

Global tech holding that creates, scales and invests in digital products for Western markets

  • NOV 2016 — APR 2019 SEO Specialist

Freelance

Independent outreach and content placement projects for international tech brands

  • NOV 2016 — PRESENT Outreach and content placement projects for Preply, CleanMyMac, TheWordPoint, nftandgamefi.com and LUN.ua

Education

Kyiv National Economic University

One of Ukraine's leading universities and a major center for business and management education

  • SEP 2010 — JUL 2015 Master in Marketing Management

Expertise

Brand & Reputation

Brand Strategy & Positioning, Reputation Management

PR & Communications

PR Strategy & Media Relations, Corporate & Executive Communications, Thought Leadership

Content

Content Strategy & Editorial Planning, AI-powered Content Systems, Prompt Frameworks

Management & Partnerships

Partnership & Stakeholder Management, Cross-functional Team Leadership, Influencer Marketing

Tools

ChatGPT, Claude, Google Analytics, Google Search Console, Ahrefs, SEMrush, Majestic SEO, Jira, Confluence, Slack, Canva

Languages

English: Advanced German: Intermediate Ukrainian: Native