Anastasiia Gergun

PR, Brand & Сontent Manager with SEO Expertise

Graz, AU

VEELIVE.net

About me

PR, Brand & Content Manager with 9+ years of experience across PR, brand strategy, content marketing and SEO. My background combines a strong SEO foundation with hands-on expertise in content strategy, media relations, thought leadership and brand communications. I’ve built brands and content ecosystems across Web3, fintech and AI — developing positioning and messaging, leading PR campaigns, creating editorial content and driving organic growth. I work across strategy and execution, with a focus on turning expertise into visibility, credibility and measurable digital impact.

Case study

VEELIVE.net

Product Launch PR

Goal

Increase brand awareness for a newly launched project and drive visitors to the new site.

What I did

Placed a coordinated wave of launch coverage across major crypto outlets.

Metaverse Post

Veelive: Where the Metaverse Meets Real-World Investment Opportunities | Metaverse Post

With its powerful combination of virtual real estate, character progression, NFT trading, and influencer-driven revenue models, Veelive is more than just another digital platform—it’s a comprehensive digital economy. As the world continues to shift towards virtual spaces, Veelive offers users a unique opportunity to build, invest, and profit from the metaverse With its powerful combination of virtual real estate, character progression, NFT trading, and influencer-driven revenue models, Veelive is more than just another digital platform—it’s a comprehensive digital economy. As the world continues to shift towards virtual spaces, Veelive offers users a unique opportunity to build, invest, and profit from the metaverse

Overview linking VEELIVE's product to real-world investment use cases.

Impact

A brand-new site received simultaneous coverage across six major crypto outlets, including News.Bitcoin.com, giving it immediate visibility with a crypto-native audience and a base of authoritative coverage the brand could point to from day one.

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Resume

Experience

Bitmedia.IO

International ad-tech company working with Web3, fintech and AI brands

  • MAY 2023 — MAR 2026 Head of Content and PR
  • NOV 2022 — APR 2023 Lead Marketing Manager
  • JAN 2021 — NOV 2022 SEO Manager

Melior Games

International game development and outsourcing company specializing in mobile, casino and social games for global markets

  • NOV 2019 — APR 2020 SEO Specialist

BOOSTA

Global tech holding that creates, scales and invests in digital products for Western markets

  • NOV 2016 — APR 2019 SEO Specialist

Freelance

Independent outreach and content placement projects for international tech brands

  • NOV 2016 — PRESENT Outreach and content placement projects for Preply, CleanMyMac, TheWordPoint, nftandgamefi.com and LUN.ua

Education

Kyiv National Economic University

One of Ukraine's leading universities and a major center for business and management education

  • SEP 2010 — JUL 2015 Master in Marketing Management

Expertise

Brand & Reputation

Brand Strategy & Positioning, Reputation Management

PR & Communications

PR Strategy & Media Relations, Corporate & Executive Communications, Thought Leadership

Content

Content Strategy & Editorial Planning, AI-powered Content Systems, Prompt Frameworks

Management & Partnerships

Partnership & Stakeholder Management, Cross-functional Team Leadership, Influencer Marketing

Tools

ChatGPT, Claude, Google Analytics, Google Search Console, Ahrefs, SEMrush, Majestic SEO, Jira, Confluence, Slack, Canva

Languages

English: Advanced German: Intermediate Ukrainian: Native