Anastasiia Gergun

PR, Brand & Сontent Manager with SEO Expertise

Graz, AU

Chainers.io

About me

Experienced PR, Brand & Content Manager with 9+ years of experience across PR, brand strategy, content marketing and SEO. Strong SEO background combined with extensive expertise in content strategy, media relations, thought leadership and brand communications. Built brands and content ecosystems from the ground up across Web3, fintech and AI, from positioning and messaging to PR campaigns, editorial platforms and organic growth. Strategic yet hands-on, with a strong focus on building visibility, reputation and sustainable digital presence.

Case study

Chainers.io

Airdrop Launch & Brand Authority

Goal

Announce the Chainers airdrop launch and drive participant sign-ups through influencer amplification across Spanish-, Turkish- and English-speaking audiences and press coverage, while raising the client's authority through founder-level media presence.

What I did

Influencer videos announcing the airdrop (Spanish, Turkish and English audiences)

PR articles

Video interview outreach

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Resume

Experience

Bitmedia.IO

International ad-tech company working with Web3, fintech and AI brands

  • MAY 2023 — MAR 2026 Head of Content and PR
  • NOV 2022 — APR 2023 Lead Marketing Manager
  • JAN 2021 — NOV 2022 SEO Manager

Melior Games

International game development and outsourcing company specializing in mobile, casino and social games for global markets

  • NOV 2019 — APR 2020 SEO Specialist

BOOSTA

Global tech holding that creates, scales and invests in digital products for Western markets

  • NOV 2016 — APR 2019 SEO Specialist

Freelance

Independent outreach and content placement projects for international tech brands

  • NOV 2016 — PRESENT Outreach and content placement projects for Preply, CleanMyMac, TheWordPoint, nftandgamefi.com and LUN.ua

Education

Kyiv National Economic University

One of Ukraine's leading universities and a major center for business and management education

  • SEP 2010 — JUL 2015 Master in Marketing Management

Expertise

Brand & Reputation

Brand Strategy & Positioning, Reputation Management

PR & Communications

PR Strategy & Media Relations, Corporate & Executive Communications, Thought Leadership

Content

Content Strategy & Editorial Planning, AI-powered Content Systems, Prompt Frameworks

Management & Partnerships

Partnership & Stakeholder Management, Cross-functional Team Leadership, Influencer Marketing

Tools

ChatGPT, Claude, Google Analytics, Google Search Console, Ahrefs, SEMrush, Majestic SEO, Jira, Confluence, Slack, Canva

Languages

English: Advanced German: Intermediate Ukrainian: Native